Notable entrepreneur Marcus Asay has been instrumental in numerous management and development projects in the sports entertainment, telecommunications, and nonprofit sectors. The founder of World Workforce International, Marcus Asay is a high-profile proponent of economic development through entrepreneurship.
For new entrepreneurs, developing and executing successful marketing strategies can have a steep learning curve. The following guidelines can serve small business owners, who need to be especially careful about how they allocate their marketing budgets.
1. Build a brand persona. Countless online and offline opportunities exist for entrepreneurs to present themselves and their companies as experts in their specific sector. Business owners should attend high-profile industry events and local causes to raise awareness of their services or products. Likewise, entrepreneurs should establish a cohesive presence on social media by launching a professional website and creating useful and relevant content.
2. Leverage innovative media. Social media platforms make it easy to create highly engaging marketing videos. From interactive presentations to video content, digital media is ripe with marketing opportunities.
3. Use customer reviews. Word of mouth is one of the most effective promotion tactics. New entrepreneurs can utilize positive customer testimony by publishing it on their website or promoting reviews in social media.
